Manufacturing stumbles have cost it business. AMD, its most direct rival, outsources production to Taiwan Semiconductor Manufacturing Company (TSMC), whose technology is now ahead of Intel's. That means AMD's chips are generally faster, and consume less power; its market share has more than doubled since 2019. 芯片制造上的挫败使英特尔伤到元气。其最直接的竞争对手AMD将生产外包给台积电(TSMC),而后者的技术目前领先于英特尔。这意味着AMD公司的芯片速度普遍更快,功耗更低;自2019年以来,AMD的市场份额翻了一番多。
A second challenge is the industry’s growing specialisation—a problem for Intel’s traditional forte of general-purpose chips, especially if desktop pcs continue to stagnate. Technology giants, flush with cash and keen to extract every drop of performance for their specific purposes, increasingly design their own semiconductors. In 2020 Apple said it would drop Intel from its laptops and desktops in favour of custom-designed chips. Amazon is rolling out its “Graviton” cloud-computing processors, also designed in-house and made by TSMC. Microsoft, whose cloud business is second only to Amazon’s, is rumoured to be working on something similar.