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华慧考博复习之广告对消费的影响范文

2021-09-02点击次数：3018

题目要求：

Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree?

题目讲解：

题义理解上有那么一点难！但是总之都跟广告有关。

广告使人们都看上去一样，也就是广告的宣传效应会影响人们的消费行为 manipulate people's buying behaviour然后掀起一些特定品牌的时尚create fashion。也就是去写广告的影响力会使一些brands垄断市场monopolise the market。
但是广告其实并不会使人们都一样，我们不能低估人们对于产品质量和个人喜好的理性underestimate people's rationality to products quality and the influence of personal preference.
这么一分析，还是我们说的广告经典题，广告到底能不能影响人们的消费！
作文范文
Today, many commercial advertisements can be seen everywhere, selling different kinds of products such as cosmetics, toys and clothes. Some people concern that the widespread of advertisements may result in the loss of individuality among people, as they tend to wear the same clothes and use the same makeup. From my perspective, I completely disagree with this viewpoint. 
Admittedly, people from different walks of life have various consumption views. However, most people would budget their disposable income wisely instead of wasting all in a set of clothes without serious consideration. Therefore, despite the proliferation of the commercial advertisements for the same luxury product, people would still make decisions of buying or not according to their limited income. 
Also, people are capable of distinguishing whether the clothes in the advertisement suit themselves or not. Being exposed in a sea of advertisements for long, people's immune systems towards advertisements have strengthened. Consequently, fewer people would be swayed by the gorgeous clothes in the advisements as they realize that most clothes on advertisements only suit for models but not for the average. 
Furthermore, so many different advertisements are provided for people's option that it is fairly difficult to be the same with others. Take clothes for example. There are various styles, ranging from classical to modern, childish to mature, conservative to sexy. Therefore, people still could choose their favorite style to meet their demand. 
To conclude, due to the multi-choice of advertisement and people's wise budget, people would not lost their individualities under the strong promotion of the same product in the advertisement.
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