In mid-July, more than a year on from the GWPFs video advertising campaign, the British government published its long-awaited plan to decarbonise the transport system, now the countrys biggest source of carbon emissions.
As is increasingly common these days when it comes to big, set-piece environmental announcements, the proposals phasing out sales of polluting vehicles and eliminating the aviation sectors carbon footprint as part of the UKs goal of becoming a net-zero nation by 2050 were greeted with cautious approval from most quarters.
The climate sector was broadly positive, but so too was the transport industry itself, as well as figures from across the mainstream political spectrum.
